WASHINGTON (SBG) -- 'Tis the season to be saucy! The iconic McRib is making its return after almost of year of absence.
The sandwich first appeared on McDonald's menu boards back in 1981 and the saucy sandwich is coming back Oct. 9.
“We’re always listening to our customers and we know the McRib has some of the most loyal fans,” said chef Chad Schafer, Senior Director of Culinary Innovation & Commercialization at McDonald’s USA.
While the sandwich will be available at more than 10,000 stores, it's only for a limited time.
CNN reports it's a strategic move for the "Golden Arches." According to a marketing expert, exclusive products only available for short periods of time offer incentive. This urges people to visit McDonald's while the savory sandwich is still available.
The McRib is described as "a seasoned boneless pork slathered in tangy barbecue sauce and topped with slivered onions and tart pickles." McDonald's is taking things a step further, offering a McRib finder so customers can locate the nearest participating restaurants.